Baloji's New Video: A Critique of the Alcohol Industrial Complex

Congolese-Belgian rapper Baloji has been a busy man in recent weeks. From collaborations with artists like the noirwave pioneer <a href="https://afropop.test.ejaedesign.com/25763/petite-noirs-new-video-a-virtual-reality-trip/" target="_blank">Petite Noir</a>, to his own highly ambitious projects, it seems like Baloji is dropping dopeness everywhere. A little over a month after releasing the stunning visuals to his song "<a href="https://afropop.test.ejaedesign.com/24867/24867/" target="_blank">Capture,</a>" featuring Petite Noir and Muanza, Baloji follows it up with the equally stunning video for “Unité & Litre,” featuring Mipipo. It is the second single from his upcoming EP <em>64 Bits and Malachite</em>. [embed]https://www.youtube.com/watch?v=ywxYnaFriqc[/embed] “Unité & Litre” is a critique on the alcohol industrial complex and the culture of binge drinking. The English-subtitled video was directed by Baloji and it follows Congolese dancer Jolie Ngemi as she dances through various locales, before finally arriving in a brewery. The video culminates with Ngemi slumped on the floor. <em>64 Bits and Malachite</em> will be released on Oct. 30. You can pre-order it <strong><a href="https://itunes.apple.com/be/album/64-bits-and-malachite-ep/id1049801524" target="_blank">here</a></strong>.