Petite Noir's New Video: A Virtual Reality Trip

Cape Town-based Congolese-Angolan musician and producer Yannick Ilunga, a.k.a. Petite Noir, released the futuristic visuals of "La Vie Est Belle/Life Is Beautiful" featuring Congolese-Belgian rapper Baloji. Petite Noir describes his sound and style of music as "Noirwave," or African new wave. [embed]https://www.youtube.com/watch?v=zNF8cq987fI[/embed] The visuals for "La Vie Est Belle/Life Is Beautiful" are a collaboration with clothing company Urban Outfitters as part of their <a href="https://www.youtube.com/playlist?list=PLC743E5C85E44B10C" target="_blank">music video series</a>. The video depicts Petite Noir traversing a virtual reality world and multiple brightly hued digital landscapes. According to <a href="http://alandelrio.net/" target="_blank">Alan Del Rio Ortiz</a>, the director of the video, "The overall concept is of him [Petite Noir] falling into a virtual reality world where he meets his virtual self. It has to do with thoughts on reality and what we perceive versus what actually exists." "La Vie Est Belle/Life Is Beautiful" is a single from Petite Noir's debut album, also titled <em>La Vie Est Belle/Life Is Beautiful</em> which was released in September. Photo by <a href="https://instagram.com/jonobernstein/" target="_blank">Jono Bernstein</a>.